Business,
done better
Before more tools, more marketing, or more spend, we help establish what’s solid, what’s unclear, and what actually needs to change, or stay in a business.
Baseline focuses on the fundamentals that support sound decisions. Understanding your audience, your costs, how your business runs, and how it could be running better.


We work with service businesses who’ve outgrown guesswork.
Baseline works with business owners at key decision points, before something is built, or when it needs to be reassessed.
This work focuses on whether something is worth building, or changing in the first place. We look at the customer, the message, the offer, and the commercial logic behind ideas before time or money is committed.
Business Foundations
Business Realignment
When a business is already operating but feels expensive, unclear, or misaligned, we step back and assess what’s working, what’s not, and where direction or accountability has been lost across brand, marketing, and operations.
For new ideas, pivots or expansion
For reviews and restructure
Our services are created unique for each business we work with.
“It’s not every day that you come across someone as exceptional as Rebecca. I’ve had the privilege of engaging her to work with two of my business in marketing & sales and property consulting, and I can confidently say that she’s a powerhouse of knowledge and expertise in property, marketing, sales, and networking"
Adam Davis
Buyers Agent


You might recognise yourself here if:
you’ve accumulated systems, software, agencies, or suppliers over time
you’re spending more each year, but feel less certain about what’s working
you don’t clearly understand your audience, lead costs, or margins
you feel talked at by providers, rather than equipped to question them
you want fewer moving parts, or ones you understand, not more you don't
you were referred from someone we helped who seems more refreshed and less stressed
We step in where decisions feel harder than they should be, and you just want someone to tell you straight, and make things simple.
Trades
Construction
Hospitality & Tourism
Professional Services
Service Operators
Property & Facilities
Real business Real results
Take a look at our case studies and understand how so many small to medium business owners across Australia face overwhelm when trying to run their business alone.
By working with Baseline, our clients are now back to enjoying their work and business instead of feeling overwhelmed with pressure and uncertainty.
“Rebecca built my website, setup my business email and streamlined all the admin. She did an amazing job, was incredibly good to work, easy to talk to and made the whole process smooth and straightforward. I'm super grateful for everything and would highly recommend Rebecca!
Cosette Spur
Equine Specialist
Learn how we have helped others
If you would like to have a complimentary call let us know a little about your business and we will get back to you with our thoughts on if we can help you, and our available times.



