Case study 01 / Business Strategy & Growth
From reactive maintenance to a sustainable business model
Industry
Facilities & Maintenance
From urgent call-outs to planned, recurring maintenance services.
The challenge
An experienced maintenance contractor was working long hours responding to urgent maintenance requests. Despite extensive industry experience and valuable professional relationships, the business lacked a structured model for sustainable growth.
Our approach
Baseline Advisory identified an opportunity to reposition the business around recurring preventative maintenance contracts rather than relying on reactive call-outs.
We developed a business model focused on ongoing maintenance services for childcare centres, aged care facilities, residential buildings and commercial properties.
Our work included
- Developing the new business model and strategic direction.
- Identifying target sectors and potential client opportunities.
- Structuring recurring maintenance and project-based service offerings.
- Developing business naming and brand positioning options.
- Planning the website, business systems and operational foundations.
- Creating a practical business development and client outreach strategy.
- Introducing opportunities for AI-assisted administration and business support.
The outcome
A defined business model, clearer market positioning and a practical roadmap for developing recurring client relationships and more predictable work.
Services: Business Strategy · Business Development · Brand Positioning · Business Setup · AI & Systems
Human-first. Technology-enabled.