Case study 03 / Operational Efficiency & Cost Optimisation
$42,000 in annualised savings through smarter business decisions
Industry
Building and Construction
The challenge
An established trade business needed to improve its marketing expenditure, review software costs and simplify its operational systems.
Our approach
Baseline Advisory conducted a detailed review of marketing expenditure, lead quality, target markets and advertising performance.
Rather than simply reducing advertising budgets, we examined where enquiries were coming from, the relevance of incoming leads and whether campaigns were targeting the right customers.
We challenged existing marketing suppliers, reviewed their recommendations and worked to refine target markets, keywords and campaign allocation.
We also reviewed software subscriptions and operational systems, identifying opportunities to remove unnecessary costs and simplify daily processes.
Our work included:
The results
$3,000 per month
Marketing expenditure savings.
$500 per month
Software cost savings.
$42,000 annually
Combined annualised recurring savings.
Our work included
- Advertising expenditure and lead quality analysis.
- Target market and keyword refinement.
- Marketing supplier performance reviews and negotiations.
- Software subscription reviews and rationalisation.
- Operational workflow improvements.
- Management reporting and process improvements.
The results
Alongside the financial savings, the business benefited from more focused marketing activity, simpler systems and clearer operational processes.
Services: Operational Consulting · Cost Optimisation · Marketing Performance · Systems Review · Business Reporting
Human-first. Technology-enabled.